One of the things I love is when my two favorite professional worlds collide: yoga and graphic design!
I had the pleasure of creating some marketing pieces for Sonya Taylor’s first retreat and I am SO excited for her! I met Sonya at Black Cat Yoga, where I teach hot power flow several times a week. These days, I see her weekly when I take her heated flow class at Life Time Fitness (another place I teach!). In the past, we connected mostly over Instagram, so it’s been really great getting some in-person time with this super cool lady.
Sonya has been doing yoga most of her life and is absolutely one of the best people to be side-by-side as you delve deeper into the world of yoga. She’s simply fabulous and bursting with all kinds of yoga knowledge. This is exactly why I’m so thrilled that she’s jumping into hosting yoga retreats!
When describing what vibes she wanted to give off in her marketing materials, she told me she was going for clean, modern, eye catching and vibrant. We began with her square social media ads and I gave two very different options:
After deciding to stick with number two for the next piece, we moved on to the newsletter:
I kept up with the style of the original ad, organizing the rest of the content in an easy-to-read way, showcasing what’s included with the retreat. Her potential attendees have all the information they need right there and I just mean, look at those photos! The resort is gorgeous. They’ve even got a spa! As Sonya says on her website: